🏡 Our Honest Review: How SalesAsk Supercharged OGC’s Sales

What We Do at OGC

We’re Ottawa General Contractors, a renovation company specializing in kitchens, bathrooms, basements, and additions. We work exclusively in the Ottawa region, deliver custom projects and have a growing in-office sales team that does 8 figures in sales. 

The Problem: Sales Stalling, No Process, No Clarity

Before SalesAsk, we were hitting a ceiling:

• We’d send professional quotes… then hear crickets.
• Every rep sold differently—no consistency or replicable system.
• I couldn’t tell what top reps said on calls and what I could teach others.
• New reps took forever to ramp; we were losing deals while they learned.
• Follow-ups were all over the place—and deals fell through.

That inefficiency was costing us serious money. We suspected 30–40% of our pipeline was stalling, but we had no real data.

Exploring Our Options: Why Not Rilla or Siro?

At the time, we were evaluating a few other platforms—including Rilla and Siro Both looked promising on paper. Rilla had traction in field sales and did some solid transcription and tracking. Siro was aiming to be rep-friendly with lightweight UI and call summaries.

But here’s what tipped the scale: SalesAsk was referred to us by one of our owners, and even though it was still in its early days as a startup, it was clearly built for companies like ours. The focus wasn’t just call recording or transcripts—it was real sales coaching and accountability based on in-home sales dynamics.

And that mattered. We also liked that they were official partners with Jobber and Service Titan.

We decided to take it seriously. We signed up, got trained, and went live within 14 days.

What Changed in the First 90 Days

Here’s what actually happened after rolling out SalesAsk:

• Close rate jumped ~27% (let’s be clear: our win rate went from ~24% to ~31%)
• Average project size increased ~15%—that adds $40K–$50K per job
• We started closing $100K+ in new revenue every month
• Sales coaching became 8× more efficient—I can now coach 50+ calls per week
• Onboarding new reps was cut in half—60 days to full speed, instead of ~120
• First-time quote accuracy skyrocketed—just 10% needed revisions vs ~50% before

Even better? We immediately started bidding larger and more complex projects with confidence.

Our “A-Ha” Moment

A rep who had never done a first meeting close finally closed a $50K kitchen remodel in the first meeting. That was our turning point. It wasn’t just data, it was validation that the Sales Ask works.

“SalesAsk isn’t just tracking calls—it’s exposing what works so we can teach it.”

Team Buy-In & Cultural Shift

Sure, some reps were skeptical: “We’ve been doing this for years—why change?”

But here’s what moved them:

• Sales Ask personally onboarded every rep showing each great respect.
• We showed them their AI "Coach Dean" coaching on a real project.
• We showed them how they could increase close rates and save time. 

However this was not a democratized vote where we requested our reps buy ins. We made the decision as management and then rolled it out respectfully to the team because we know that reps won't adopt a new system that is not mandatory. 

Now, reps say:

“I wouldn’t sell without it.”
“Best investment we made this year.”

And our customers notice the consistency too—calls flow better, and trust builds faster.

Unexpected Wins

Sales Ask went beyond sales improvement it also enabled:

1. Faster onboarding—new hires hit performance targets twice as fast
2. Clearer Scopes of work — we went from 3 scope revisions to 1.5 on average
3. Data-driven insights—like how to present “good, better, best” options, which speeds up closes by ~40%.

Our Final Verdict

“SalesAsk paid for itself in the first 30 days, and added $1.2M in revenue in its first year”

If you’re doing six to eight figure sales and care about consistency, this is a no-brainer.

Would we recommend it? Absolutely. It turned our sales from gut-feel to science.

“From gut-based calls to $100K+/month in new revenue—thanks to AI-powered coaching.”

TL;DR Sales Ask Review and Ratings

We rate Sales Ask a solid 9.8/10 and here is why. 

• 📈 Close rate +27%
• 💰 $100K+/mo new revenue within 90 days
• 💵 Average project +15% ticket size
• 👥 Coaching 8× faster, ramp time halved
• ⚡ First-quote accuracy 90%+

That’s the kind of impact you can see and teach. And that’s why we’re sharing it.

—Nick, Sales Lead @ OGC

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